I used service magic since 2001 and fired them last month. I no longer use any lead service other than roofer networks.
I got tired of paying $75 to compete with 4 other roofers. Most of which were severely under pricing jobs. I didn't sell a single lead from service magic this entire year.
I diverted that massive investment in funds to generating my own leads the exact same methods service magic uses. Which I always did, however I am investing more into it now and seeing a much larger return.
You have a website and are much better off setting up an google adwords and yahoo marketing solutions account and doing it yourself. It's real easy once you get it setup and I have a much higher closing ratio that through any toher lead service.
And this is coming from a guy who at one point and time has tried almost each and ever lead serivce out there.
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-Grumpy
Chicago Roofing Chicago Gutters