here is where my money goes (my monthly advertising budget is $15,000 but i go over a couple grand sometimes)
myspace = $free (i get 1 or 2 leads a month from it!!)
yard signs. $325 for 100 signs. we generally order 200 a month. so $650
door hangers. $300 for 4,000.
door magnets (which i HATE) are $50 a pair. i give these to the crews, part time guys, repair guys, secretary, ect. i usually get a couple of pair a month, because they get lost, ruined, stolen, blow off, etc. $100ish
ATT yellow pages. $5,000. this is for a 2 page, full color ad under roofers, another ad in siding and gutters, and general contractors. this is also for the yellowpages.com ad, the video, and just signed up for google ads.
im also in 5 other phone books, totalling $5,000 a month for all of them.
then, this year ive been trying to do at least one, or two vehicle wraps a month for our salesmen. $2,000ish.
i also sponsor a sprint car, and am looking to sponsor a pro fisherman, a drag car, and possibly a couple of other guys. the only cost is a wrap, or stickers, plus a donation (anywhere from $500-2,500 depending on exposure)
the newest thing im doing this year, is the digital L.E.D. full color billboards. they are $3,500 a month... EACH. i was on a few, but now dropped down to just one.
and i do pay a referral fee of $100 to anyone who gets me a job. and if they are a paid customer who we did a roof for, their first two referrals are $250 each.
with all of that, and doing as much charity work as i can do for churches, and people in need who cant afford a new roof... i may not make as much bottom line profit as i could be making if i was just greedy... i believe it will all come back to me in the long run.
yea, i know thats over $16,500 before i do any of my sponsor, or charity stuff... but it works.
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-Jason
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http://www.ARCTulsa.com
http://www.myspace.com/arcroofing
47°F/9°C 
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